Category Archives: Beer

Macrobrewery Ads Make Mad Men

By 5thape | April 4, 2009

One of my favorite scenes from Mad Men is from its premier episode “Smoke Gets In Your Eyes”.  Let me set up the scene before you watch the clip.  It’s 1960 New York City, Don Draper is the genius creative director at Sterling Cooper, an advertising agency on Madison Avenue.  Unable to come up with [...]

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How Not To Get A Free Beer

By 5thape | January 21, 2009

Sit down at a table of strangers without asking.
Tell them to buy you a beer because it’s a holiday celebrating an important figure in U.S. history and you are the same race of said figure.
After 30 minutes of listening to you beg for a free beer, get angry when they ask you to leave them [...]

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Men’s Fitness Equals Bad Beer Writing

By 5thape | December 12, 2008

I shouldn’t of expected much.  It’s an article about beer in a fitness magazine.  But I was still hopeful when I saw the link on the front page of Digg.  The title read “Beer 101 - Men’s Fitness”.  I thought this was going to be a simple, easy to understand introductory article to the world [...]

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Three Sheets

By 5thape | November 24, 2008

Since moving up to S.F. I’ve lived without television but in its place has been Hulu.  I just found out today that they have complete episodes of Three Sheets.  If you’ve never watched the show it’s about host Zane Lamprey, as he travels the world trying the best (and worst) alcohol that each country has [...]

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Brew Day with Gordon Biersch San Francisco

By 5thape | October 31, 2008

About two months ago I met brewers John and Rich of San Francisco’s Gordon Biersch brewery/restaurant.  I’d mentioned to them my aspirations of one day opening my own place and the difficulties of placing a job in such a specialized and small industry.  Although there weren’t any jobs available at Gordon Biersch, John, the head [...]

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